Distributor for
Distributor for
Our History
Straits Laundry India stands as one of the region's leading distributors of LG Commercial Laundry Machines and Alliance Laundry Systems LLC products. Our extensive portfolio features globally recognized brands such as LG and Speed Queen, along with a full range of genuine spare parts, serving clients across India with reliability and scale.
Our legacy dates back to 1985 in Singapore, where we operated as Sharafath Trading and Al Noor Int, a sole proprietorship founded by Sheikh Babu Nooruddin. What began as a business dealing in branded consumer electronics—washing machines, refrigerators, and air conditioners—soon evolved into a robust distribution network spanning Asia, India, and African markets. With 40 years of proven industry expertise, we have built a reputation rooted in trust, quality, and innovation.
At Straits Laundry, we are committed to delivering cutting-edge laundry technology from Alliance Laundry Systems USA, engineered to optimize operations, reduce utility costs, and enhance long-term profitability. We provide end-to-end guidance to clients, empowering them to build successful laundry businesses equipped with efficient, durable, and cost-effective solutions.
Our deep understanding of diverse consumer requirements across global markets, coupled with our strategic partnership with LG Commercial Laundry, enables us to serve a wide range of segments with precision. This collaboration represents a significant milestone in our mission to deliver comprehensive and scalable laundry solutions.
Further strengthening our portfolio, Straits Laundry has expanded collaborations with Pony (Italy) for premium finishing equipment, Bowe (Germany) for advanced hydrocarbon machines, and Seko (Italy) for high-performance dosing pumps—bringing world-class technology to our customers.
With strategic investments across B2B and B2C laundromats in Singapore, Thailand, Myanmar, Malaysia, and India, the Straits Laundry Group continues to embody a steadfast commitment to innovation, operational excellence, and customer satisfaction.
AUTHORISED DISTRIBUTOR
Genuine Spare Parts suppliers
Prasanna
Co-Founder
Driving Innovation At Prasanna, we foster a dynamic culture of innovation, fueling our relentless pursuit of creative and groundbreaking packaging solutions. Through facilitation, resource provisions, encouragement, and recognition, we inspire our talented team to push boundaries and explore new possibilities. We remain at the forefront of industry trends, constantly tracking and adopting best practices, and setting the highest performance measures for our competitors.
Embracing Responsibility As an organization, we recognize our role in creating a positive impact on the world around us. We understand the importance of being responsible and sensitive to the countries, communities, and environments in which we operate. Sustainability is at the heart of our operations, as we strive to minimize our ecological footprint and contribute to the well-being of future generations. We believe that what comes from the people must go back to them, and we actively engage in initiatives that support and uplift the communities we serve.
Trusted Partnership With a rich legacy of two decades, Prasanna has earned the trust and loyalty of clients across industries. Our commitment to delivering high-quality, innovative, and cost-effective packaging solutions has been the cornerstone of our success. We take pride in our talented team, who drive the company forward with their expertise, passion, and dedication. Together, we collaborate closely with our clients, understanding their unique needs and challenges, and providing tailored solutions that exceed expectations.
Join us on our journey as we continue to transform industries, ignite innovation, embrace responsibility, and build strong partnerships. Experience the Prasanna difference and unlock the power of exceptional packaging solutions.
Straits Laundry India
Your Trusted Name in Laundry Solutions
Elevating Laundry Standards
The Straits Laundry India Advantage
We are dedicated to facilitating the establishment of fully equipped laundromats featuring top-of-the-line LG and Speed Queen machines. Our expertise extends beyond mere distribution; we provide comprehensive support in setting up retail laundromats, on-premises laundry equipment, and servicing a diverse clientele including nursing homes, hotels, hospitals, restaurants, spas, gyms, dry cleaners, and educational institutions.
In addition to our flagship products, we also distribute Pony finishing equipment sourced from Italy, ensuring a holistic approach to laundry solutions. At Straits Laundry India, we prioritize client success by offering guidance on running a profitable laundry business. Our equipment is meticulously designed to optimize efficiency, resulting in significant savings in time, utility costs, and maintenance expenses. With a commitment to innovation and excellence, we deliver cutting-edge technology solutions tailored to meet the unique requirements of our esteemed clients.
Find Out Why Businesses Trust Straits Laundry India
Authorized Distributor
We are an authorized distributor of leading brands like LG and Speed Queen, ensuring that you receive genuine, high-quality products.
Wide Range of Products
From washers and dryers to finishing equipment, we offer a comprehensive selection of commercial laundry machines to suit your requirements.
Expert Guidance
Our team of experts is here to help you choose the right equipment for your business, providing personalized recommendations and guidance.
Quality Assurance
With our strict quality control measures, you can trust that the products you receive from us meet the highest standards of quality and reliability.
